Are you a final-year master’s student looking for a thesis project that blends real-world impact with cutting-edge tech?

At Framna, we are passionate about creating digital products that shape markets and make everyday life better - and we want you to be part of it.

Every year, we welcome a group of master’s students into our Stockholm studio to spend their final semester with us. You will sit alongside our developers, designers, testers, analysts, and product delivery leads, get a place to sit in our cozy office, and join our social and learning activities - from lunch-and-learns to our weekly Friday demos and AWs. It is a chance to do your thesis in a collaborative setting, surrounded by people who are happy to share what they know.

Background

Modern mobile apps generate vast amounts of analytics data, capturing taps, scroll positions and user flows. Hidden within these logs are valuable patterns that reveal what users want to achieve - but extracting and interpreting these patterns in real time is challenging.

Large language models open up new opportunities for understanding sequential user behavior. By parsing and summarizing interaction logs and other relevant data, an LLM could infer individual user intents and enable a highly personalized app experience.

This project explores how LLMs can transform raw analytics into actionable personalization strategies in real time.

What you will do

Some potential tasks within this thesis include:

• Extracting, cleaning, and parsing mobile analytics logs into structured formats
• Investigating and evaluating methods for using LLMs to interpret logs, including summarization and intent inference
• Comparing different LLM-based approaches and/or other alternative solutions
• Building a proof-of-concept pipeline that demonstrates how interaction logs can be transformed into a format consumable by an LLM at app startup for personalization

Who you are

This thesis may suit you if you:

• Enjoy working with AI/ML
• Want to explore personalization and human–computer interaction
• Like the idea of building both models and prototypes, not just theory
• Plan to start your master’s thesis project in January 2026
• Have the opportunity to work from our Stockholm studio

About Framna

Framna means ‘to bring forward’ in Old Norse. And that is exactly what we do. We partner with industry leaders (and those about to be) to create excellent digital products that define markets, reshape industries, and deliver meaningful impact.

Born from the union of digital agencies Bontouch, Move, and Shape, Framna emerged from a strong, product-led culture. Today, over 600 of us collaborate across ten studios in Denmark, the Netherlands, Poland, Sweden, Switzerland, and the US.

Every day, millions of users around the world rely on the products we help shape. From seamless payments to daily commutes, from better health management to smarter shopping. Our work supports more than €150 million in daily transactions and consistently earns an average App Store rating of 4.5.

Together with some of the world’s most ambitious brands, including Essity, SJ, Swish, and SEB, we craft products that lead markets and push boundaries. Because when products win, businesses win. We call it Win by product.

Our hiring process

• Psychometric assessment – personality and logic test
• Interview with our recruiter, Josephine
• Case assignment
• Case interview